NA: British PIFs

Public Information Films (known as PIFs) are a series of government commissioned short films, shown during television advertising breaks in the UK.

The films advise the public on what to do in a multitude of situations ranging from crossing the road to surviving a nuclear attack. They are sometimes thought to concern only topics related to safety, but there are PIFs on many other subjects, including animal cruelty, protecting the environment, crime prevention and how to vote in an election or fill in a censusform.

Many of these films were aimed at children and were shown during breaks in children’s programmes during holidays and at weekends.

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