NA: Vintage 1970s Skateboarding Collection

In the early 1970s, Frank Nasworthy started to develop a skateboard wheel made of polyurethane, calling his companyCadillac Wheels.[8] Prior to this new material, skateboards wheels were metal or „clay“ wheels. The improvement in traction and performance was so immense that from the wheel’s release in 1972 the popularity of skateboarding started to rise rapidly again, causing companies to invest more in product development. Nasworthy commissioned artist Jim Evans to do a series of paintings promoting Cadillac Wheels, they were featured as ads and posters in the resurrected Skateboarder magazine, and proved immensely popular in promoting the new style of skateboarding.

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